Why Your Startup’s Website Doesn’t Convert (And How to Fix It)

You built a product.
You launched a site.
You told your friends.
And then… crickets.

It’s not that your idea is bad. It's that your website is doing a terrible job explaining it.
Welcome to one of the most common (and fixable) problems I see in early-stage startups.

Let’s break it down.

Five reasons your website isn’t converting

1. Your hero section says nothing

“We empower the future of digital innovation.”
Cool. But what do you actually do?

Your first sentence should pass the “does my mom get it?” test.
No buzzwords. No metaphors. Just say what you do and who it's for, clearly and quickly.

Examples:

• Automated reporting for indie SaaS founders.

• On-demand tutors for German-speaking students.

• Visual bug tracking for remote dev teams.

If I can’t get it in five seconds, I’m gone.

2. Your design looks like a no-code template (because it is)

Not a crime. But if you don’t customize anything — fonts, colors, icons — you look like every other AI-generated MVP.

Perception matters.
If your product is thoughtful but your site looks rushed, users assume your product is rushed too.

3. No one knows what to click

I scroll. I scroll. I scroll. And then… where’s the CTA?

Make your call to action painfully obvious:

• Start free trial

• Book a demo

• See how it works

And repeat it. Don’t just hide it at the bottom.