The Startup Brand Teardown is for early-stage founders who want an honest outside read of their brand. Send me your startup website, and if I pick it, I’ll write a free public teardown of what’s working and what can be improved.

How it works

Free and public. You send it, I pick the ones I have something useful to say about, and you get a written read on your brand you can actually act on.

step 1

Submit your startup

Fill in the form with your site, your LinkedIn, and what feels off about your brand. Two minutes, tops.

step 2

Targeted selection

I read every submission and choose the ones where I can be genuinely useful. Not every startup gets one, and when yours doesn’t, it’s usually about fit.

step 3

The teardown

I go through your site and brand properly: what a stranger understands in the first few seconds, and whether the look matches what you’re actually building.

step 4

Straight to publish

You see it when everyone else does. No drafts, no edits, no approvals. That’s what keeps it honest. You signed up for an honest read, so that’s what goes out.

step 5

Social and content sharing

Your teardown goes on my site and LinkedIn, with a link back to your startup. Share it with your team, your investors, whoever needs to see it.

How it works

Free and public. You send it, I pick the ones I have something useful to say about, and you get a written read on your brand you can actually act on.

step 1

Submit your startup

Fill in the form with your site, your LinkedIn, and what feels off about your brand. Two minutes, tops.

step 2

Targeted selection

I read every submission and choose the ones where I can be genuinely useful. Not every startup gets one, and when yours doesn’t, it’s usually about fit.

step 3

The teardown

I go through your site and brand properly: what a stranger understands in the first few seconds, and whether the look matches what you’re actually building.

step 4

Straight to publish

You see it when everyone else does. No drafts, no edits, no approvals. That’s what keeps it honest. You signed up for an honest read, so that’s what goes out.

step 5

Social and content sharing

Your teardown goes on my site and LinkedIn, with a link back to your startup. Share it with your team, your investors, whoever needs to see it.

How it works

Free and public. You send it, I pick the ones I have something useful to say about, and you get a written read on your brand you can actually act on.

step 1

Submit your startup

Fill in the form with your site, your LinkedIn, and what feels off about your brand. Two minutes, tops.

step 2

Targeted selection

I read every submission and choose the ones where I can be genuinely useful. Not every startup gets one, and when yours doesn’t, it’s usually about fit.

step 3

The teardown

I go through your site and brand properly: what a stranger understands in the first few seconds, and whether the look matches what you’re actually building.

step 4

Straight to publish

You see it when everyone else does. No drafts, no edits, no approvals. That’s what keeps it honest. You signed up for an honest read, so that’s what goes out.

step 5

Social and content sharing

Your teardown goes on my site and LinkedIn, with a link back to your startup. Share it with your team, your investors, whoever needs to see it.

I'm Ismael Branco, a brand design partner with over a decade of experience working closely with startups and founders to bridge the gap between design and business growth.

I work at the intersection of design, marketing, sales, and product, ensuring that every visual decision aligns with a business’s long-term success.

From Fortune 500 and Inc.5000 companies to early-stage startups, I’ve helped founders refine their positioning, sharpen their message, and build brands that inspire trust with users, investors, and partners.

Over the past 2 years I've reviewed over +1000 on Reddit for startup founders looking for feedback. Now I've decided to have my own place to do it.

I'm Ismael Branco, a brand design partner with over a decade of experience working closely with startups and founders to bridge the gap between design and business growth.

I work at the intersection of design, marketing, sales, and product, ensuring that every visual decision aligns with a business’s long-term success.

From Fortune 500 and Inc.5000 companies to early-stage startups, I’ve helped founders refine their positioning, sharpen their message, and build brands that inspire trust with users, investors, and partners.

Over the past 2 years I've reviewed over +1000 on Reddit for startup founders looking for feedback. Now I've decided to have my own place to do it.

I'm Ismael Branco, a brand design partner with over a decade of experience working closely with startups and founders to bridge the gap between design and business growth.

I work at the intersection of design, marketing, sales, and product, ensuring that every visual decision aligns with a business’s long-term success.

From Fortune 500 and Inc.5000 companies to early-stage startups, I’ve helped founders refine their positioning, sharpen their message, and build brands that inspire trust with users, investors, and partners.

Over the past 2 years I've reviewed over +1000 on Reddit for startup founders looking for feedback. Now I've decided to have my own place to do it.

Submit your startup and get it reviewed

Tell me what you’ve built and what feels off. I’ll take it from there.

Submit your startup and get it reviewed

Tell me what you’ve built and what feels off. I’ll take it from there.

Submit your startup and get it reviewed

Tell me what you’ve built and what feels off. I’ll take it from there.

Frequently asked questions

Is it really free?

Yes. It’s free because it’s public. You get an honest read of your brand, I get something worth publishing, and your startup gets a link and some eyeballs. No sales call attached, no catch beyond everyone being able to read it.

What exactly do I get?

A written teardown of your brand and website, published on my site with a link back to yours, and shared on LinkedIn. It covers what a stranger understands when they land on your site, and where the brand and the product stop matching.

How do you pick which startups get one?

I read every submission and pick the ones where I have something useful to say. Early-stage B2B SaaS gets priority, since that’s what I know best. If yours isn’t picked, it’s usually about fit, and you’re welcome to submit again after you’ve made changes.

Can I see it before it’s published?

No. You see it when everyone else does. No drafts, no edits, no approvals. That’s what keeps it honest, and it’s the deal you agree to when you submit.

What if I don’t like what you write?

Then we disagree, and that’s fine. If I got a fact wrong, like your pricing, your stage or what the product does, tell me and I’ll correct it. The opinion stays as written.

Can you fix what you find?

The teardown names the problems and points at a direction. It doesn’t include redesigns or mockups. If you want it fixed, that’s exactly what the Startup Branding Sprint is for.

Frequently asked questions

Is it really free?

Yes. It’s free because it’s public. You get an honest read of your brand, I get something worth publishing, and your startup gets a link and some eyeballs. No sales call attached, no catch beyond everyone being able to read it.

What exactly do I get?

A written teardown of your brand and website, published on my site with a link back to yours, and shared on LinkedIn. It covers what a stranger understands when they land on your site, and where the brand and the product stop matching.

How do you pick which startups get one?

I read every submission and pick the ones where I have something useful to say. Early-stage B2B SaaS gets priority, since that’s what I know best. If yours isn’t picked, it’s usually about fit, and you’re welcome to submit again after you’ve made changes.

Can I see it before it’s published?

No. You see it when everyone else does. No drafts, no edits, no approvals. That’s what keeps it honest, and it’s the deal you agree to when you submit.

What if I don’t like what you write?

Then we disagree, and that’s fine. If I got a fact wrong, like your pricing, your stage or what the product does, tell me and I’ll correct it. The opinion stays as written.

Can you fix what you find?

The teardown names the problems and points at a direction. It doesn’t include redesigns or mockups. If you want it fixed, that’s exactly what the Startup Branding Sprint is for.

Frequently asked questions

Is it really free?

Yes. It’s free because it’s public. You get an honest read of your brand, I get something worth publishing, and your startup gets a link and some eyeballs. No sales call attached, no catch beyond everyone being able to read it.

What exactly do I get?

A written teardown of your brand and website, published on my site with a link back to yours, and shared on LinkedIn. It covers what a stranger understands when they land on your site, and where the brand and the product stop matching.

How do you pick which startups get one?

I read every submission and pick the ones where I have something useful to say. Early-stage B2B SaaS gets priority, since that’s what I know best. If yours isn’t picked, it’s usually about fit, and you’re welcome to submit again after you’ve made changes.

Can I see it before it’s published?

No. You see it when everyone else does. No drafts, no edits, no approvals. That’s what keeps it honest, and it’s the deal you agree to when you submit.

What if I don’t like what you write?

Then we disagree, and that’s fine. If I got a fact wrong, like your pricing, your stage or what the product does, tell me and I’ll correct it. The opinion stays as written.

Can you fix what you find?

The teardown names the problems and points at a direction. It doesn’t include redesigns or mockups. If you want it fixed, that’s exactly what the Startup Branding Sprint is for.

A newsletter you might actually read.

I write about branding, startups, and design when I have something real to say. Sent whenever I write something good.

Works

Services

Company

Resources

Please don’t scrape, screenshot or feed this site to AI tools. Want to feature it somewhere? Ask first.

A newsletter you might actually read.

I write about branding, startups, and design when I have something real to say. Sent whenever I write something good.

Works

Services

Company

Resources

Please don’t scrape, screenshot or feed this site to AI tools. Want to feature it somewhere? Ask first.

A newsletter you might actually read.

I write about branding, startups, and design when I have something real to say. Sent whenever I write something good.