The first community-based identity

A complete identity, website, and marketing for the biggest community-builder conference. Delivered in three weeks, live in time for ticket sales.

CMX Summit 2024

CMX Summit is the biggest conference for community builders. The people who show up every year are not passive attendees. They are practitioners, leaders, and believers in the power of community as a business strategy. The event needed a visual identity that reflected that. Not a generic conference brand, but something that felt like it was built by the community, for the community.

Deliverables:
Brand Identity, Marketing Strategy, On-site Digital and Printed Collaterals, Wayfinding and Website Design.

Project Length:
3 weeks

CMX Summit 2024

CMX Summit is the biggest conference for community builders. The people who show up every year are not passive attendees. They are practitioners, leaders, and believers in the power of community as a business strategy. The event needed a visual identity that reflected that. Not a generic conference brand, but something that felt like it was built by the community, for the community.

Deliverables:
Brand Identity, Marketing Strategy, On-site Digital and Printed Collaterals, Wayfinding and Website Design.

Project Length:
3 weeks

CMX Summit 2024

CMX Summit is the biggest conference for community builders. The people who show up every year are not passive attendees. They are practitioners, leaders, and believers in the power of community as a business strategy. The event needed a visual identity that reflected that. Not a generic conference brand, but something that felt like it was built by the community, for the community.

Deliverables:
Brand Identity, Marketing Strategy, On-site Digital and Printed Collaterals, Wayfinding and Website Design.

Project Length:
3 weeks

Three weeks. Full identity. Website live. Tickets selling.

The project required a complete visual identity, website, and all marketing assets, built from scratch in three weeks. The website had to be live in time for ticket sales, which meant there was no room for extended rounds of revisions or slow decision-making. Beyond the timeline, the real challenge was conceptual. How do you design an identity for an event whose entire reason for existing is the people who attend it? The brand needed to feel inclusive, participatory, and community-driven without being vague or generic.

Community as a design principle.

CMX Summit 2024 received its first truly community-based identity. The concept centred on the idea that the brand belongs to the people in the room, not to the organisation running the event. Every visual decision was made with that in mind. The result was an identity that felt familiar to attendees before they arrived, like something they had a hand in building. The branding extended across the website, all marketing assets, and event materials, creating a consistent experience that built anticipation and reinforced the summit's position as the leading event in its space. Delivered on time, live for ticket sales, and built to set a new standard for what a community conference should look like.